HSMAI's mission is to enable members to maintain a competitive edge by developing educational programs, providing forums for networking and customer development, distributing information and tracking trends regarding the global hospitality industry. By functioning on local, national and international levels, it is HSMAI's goal to respond to and understand the ever-changing needs of its members while operating as a leading voice for both the hospitality and the sales and marketing disciplines.

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Resources

Membership in HSMAI brings access to industry news and trends, sales and marketing research and new customer databases. Among the tools that will keep you connected: 

  • HSMAI Marketing Review
    Enjoy a high quality, quarterly magazine featuring in-depth information and columns on best practices, web marketing, international affairs and future forecasting.

  • HSMAI Web site
    Members receive exclusive, targeted information and offers in the Members Only section. Additional features include daily industry news updates, searchable chapter and national educational events, job posting and searches in the Career Center.

  • HSMAI Update
    Each member receives bi-weekly newsletters providing the latest industry news and a quarterly newsletter featuring developments within the association and new member benefits.

  • Foundation Publications 
    Receive discounts on a selection of original textbooks and studies geared specifically for the hospitality industry.

  • Chapter Newsletters
    Get the latest news and developments in your region.

  • Econnect Resource Clearinghouse
    This brand new program serves as a repository for information and research about hospitality industry sales and marketing topics. This invaluable, web-based program contains resources on every aspect of the industry.

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knowledge

Truly, gathering knowledge is an ongoing process, and it is necessary for success. Becoming a member of HSMAI will further your knowledge of the industry with these tools: 

  • Chapter Educational and Peer Interactive Sessions
    Provide educational and networking forums with peers on a local level, within a wide range of subjects and featuring renowned industry speakers.

  • Certifications
    An opportunity to receive professional certification to signify your expertise.

  • Foundation Scholarships
    Available for students studying hospitality and tourism.

  • HSMAI University
    HSMAI University is the organization's most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.

  • HSMAI Travel Awards Case Studies
    Learn from the industry’s most effective advertising, public relations and web site campaigns. Winning entries of the HSMAI travel awards are featured annually in the winter issue of HSMAI’s Marketing Review.

    Helpful Links

    Join HSMAI

    Certification

    Career Development Opportunities

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networking

You need to know the right people and HSMAI is your connection to the industry. Meet with industry insiders through these networking opportunities: 

  • HSMAI Adrian Advertising, Public Relations and Web Marketing Awards Competition Dinner 
    Annual dinner and incredible networking opportunity to honor the "best" in hospitality and tourism advertising, public relations and web design.

  • HSMAI’s Affordable Meetings® National, Mid-America & West 
    The industry's leading two day, regional and national meeting planner trade shows, with a 3:1 planner to exhibitor ratio.

  • HSMAI Meetings Quest 
    Special one-day intensive trade shows for the meetings market held across the country each fall.

  • Member Contact 
    When you join HSMAI, you’ll be able to expand your contacts locally, nationally and internationally. From local chapter events to a web database of members around the world, the member network allows you to share ideas, find help and pick the brains of the industry’s best minds.

  • Member Discount Programs 
    As an HSMAI member, you’ll receive special rates on everything from booth space at our trade shows to your broadcast, fax and email programs with HSMAI Affinity Partners, as well as access to our new Member2Member Discount Program.