Unlock International Revenue: Seattle Travel Trade Workshop
Presented by: HSMAI Seattle, International Inbound Travel Association (IITA), and Visit Seattle
Sponsored by: Amadeus
Are you a Hotel Operator or Revenue Manager looking to grow your business in the face of shifting travel trends? Join us this September for a 90-minute educational session designed to help you tap into the power of international travel trade.
Why Attend?
Discover new revenue streams: Learn how working with FIT/inbound operators can fill need periods and drive year-round business.
Expert insights: Hear directly from inbound operators and industry leaders, including a special market overview from Amadeus.
Actionable strategies: Get practical tips on pricing, distribution, and integrating new markets into your existing operations.
Network and connect: Stay for our post-session reception to build valuable industry relationships.
Who Should Attend?
Revenue managers
Director of Sales and Sales Managers
Hotel operators
Hospitality professionals in the Seattle area
Key Topics:
Making the business case for international markets
Implementation strategies for FIT, group, and MICE segments
Pricing models: static vs. dynamic
Navigating distribution channels
Why Now?
With challenges in the Canadian market and evolving international dynamics, diversifying your guest mix is more important than ever. This session aligns perfectly with hotel budget season—prepare your team to capture new opportunities for 2026 and beyond.
Reserve your spot—space is limited!
Help shape the conversation: All registrants will receive a pre-session survey to tailor content to your needs.